Become a certified care consultant with...​

NEW BABY SCHOOL

Parent Coaching Certification

THE coaching academy for ambitious infant professionals that want to grow their business to the next level.

Become a certified care consultant with...​

THE NEW BABY SCHOOL

Parent Coaching Certification

THE coaching academy for ambitious infant professionals that want to grow their business to the next level.

To the infant care provider that wants to build a thriving business on their own terms

—

In your role as baby caregiver, it often feels like your superpower is to be everywhere at once.

 

One arm’s cradling a newborn, the other is preparing a bottle. One eye is on the dog and your ears are upstairs with the teething toddler taking a nap.

 

The whole time, an aura of calm oozes from you. Your friends don’t know how you do it. Maybe it’s a you thing.


Problem is, you can’t actually be everywhere at once. Meaning there are only so many clients you can serve at one time.

 

 

This puts you in one of two camps:

 

You trade hours for dollars, working with clients that can’t (or won’t) pay your worth. You struggle to make ends meet. And there’s a cap on your income.

(Not ideal...)
​

You’re making good money but you’re working 7 days a week. You rarely get to sleep in your own bed. And your time is not your own.

(Not great either...)

And while you LOVE what you do...


There’s the constant anxiety of where your next client will come from. Your social posts get lost in a sea of tech-savvy doulas and that “amaaazing” networking group you heard about through the grapevine? Not all it was cracked up to be.

 

And yet still, you find yourself wondering:

Is there more I could be doing?

 

That nagging feeling is what inspires self-starters like us to keep striving for better things.

What do you get when you mix a passion for working with families, a hunger for more, and a big ole dollop of people telling you that you can’t?

For twenty years, people have told me that I couldn’t do it.

They told me:

 

You can’t make money doing what you do.

You have to work 7 days a week to make ends meet.

You won’t have time for yourself or your own family.

Very few people can afford your services.

The market’s non-existent. (Then…) it’s too saturated.

 

For years, I battled with burnout from charging too little. Then I battled with guilt for charging too much.

 

But all the while I was spinning my wheels trying to get new clients through the door, I had a vision for something bigger.
 

I wanted a business where it didn’t matter that I couldn’t be everywhere at once. Because my wealth of knowledge and dedication to my craft would extend beyond me.

 

In other words… I was looking for a way to increase my impact without trading my hours for dollars.
 

And that's when it hit me...

For twenty years, people have told me that I couldn’t do it.

They told me:

 

You can’t make money doing what you do.

You have to work 7 days a week to make ends meet.

You won’t have time for yourself or your own family.

Very few people can afford your services.

The market’s non-existent. (Then…) it’s too saturated.

 

For years, I battled with burnout from charging too little. Then I battled with guilt for charging too much.

 

But all the while I was spinning my wheels trying to get new clients through the door, I had a vision for something bigger.
 

I wanted a business where it didn’t matter that I couldn’t be everywhere at once. Because my wealth of knowledge and dedication to my craft would extend beyond me.

 

In other words… I was looking for a way to increase my impact without trading my hours for dollars.
 

And that's when it hit me...

When you make the pivot from service provider to educator, there's no limit to what you can build

—

In 2009, I founded The Cradle Company. At last, I was able to bring to life my vision for a center built on love, kindness, and joy for the "whole" family.

 

I was able to build a consultancy around my values, helping families from all backgrounds grow, adjust, and find balance. (Including some high-profile, celebrity clients!) 

 

When Covid hit, I didn’t let the limit on in-home visits impact my vision. I made the pivot to online classes and workshops so I could continue to help families remotely.

 

There’s nothing thaaaat special about me. And yet I’ve built a six-figure consultancy.

 

I’ve turned my ambition and passion for what I do into multiple streams of income. And you can have that too.

 

Cause here's the thing...

 

You don’t have to be a natural business goddess to build a thriving business in infant care. You don’t need celebrity connections. Or heaps of luck.

 

What you need is knowledge of your craft and coaching skills so you can share your expertise with others.

 

And above all...

Brace yourself.
You’re about to get hit with a truth 💣

You need to stop treating care as a job.

And start treating it as a career.

FACT: If you want to build a life-changing consultancy, you’re gonna need three fundamental tools:

—

1

Expertise in the fundamental components of infant care

 

2

Coaching skills you can translate into high-paying services

 

3

Knowledge of basic business principles

 

And if you thiiiink you have all those things, it’s time for some tough love...

 

That two-day training you did eight years ago?

 

Not gonna cut it.

 

Missing opportunities because you don't understand the needs of marginalized groups?

 

Not acceptable

 

Equally, gaining more skills is no good if you can't find clients to pay off the investment.

 

And now for the crunch...

Only when you have ALL of these tools can you turn your skillset into a thriving consultancy.

 

That means becoming an expert, charging your worth, and diversifying your income stream so you can pop the lid off your income potential.

 

Wanna know how? Let me show you.

Introducing...

​

NEW BABY SCHOOL

Parent Coaching Certification

New Baby School is the ONLY certificate program of its kind designed exclusively for motivated care specialists who want to build their own consultancy business to work with newborns (0-12 months) and do it in just 12 weeks.

Introducing...

​

THE NEW BABY SCHOOL

Parent Coaching Certification

The New Baby School is the ONLY certificate program of its kind designed exclusively for motivated care specialists who want to build their own consultancy business to work with newborns (0-12 months) and do it in just 12 weeks.

NEW BABY SCHOOL

Parent Coaching Certification

Contains more than a dozen self-paced video modules brought to you by more than a dozen leading care experts AND all the business building tools you need to actually make MONEY from these new skills. 

 

On top of that, you’ll receive weekly live coaching with Brandi Jordan (me) aka the founder of the wildly successful baby care business, The Cradle Company.

 

PLUS upon successful completion of the program, you will get officially certified as a parent coach. So you can set yourself apart from the crowd as a tried and true expert.

 

ATTRACT HIGH-PROFILE CLIENTS WITH EASE

No more spinning your wheels chasing clients who can’t afford your services. Discover how to attract bigger and better clients by treating your vocation as a business. When you crack the code for authentic marketing, your ideal clients come to you.

BECOME AN EXPERT IN YOUR FIELD

The criteria for being an expert in 2021 isn’t the same as it was ten years ago. Get confident you can provide the best education and support for any family - regardless of their background or individual needs.

DIVERSIFY YOUR INCOME STREAM

There are so many ways you can serve your clients. Some require you to show up in person. Some you can do via Zoom. Others generate passive income. With multiple income sources, you aren’t dependent on any one client. And the more you grow, the more money you make.

BUILD A BUSINESS ON YOUR OWN TERMS

Want four-day weekends? WFH when your kids are off school? How about a business model that enables you to pull in multi six-figures? Take what you’ve learned and use it to build your vision. No matter what that looks like in practice.

I didn’t build this program so you can get some “extra training.” Or build a cookie-cutter business. New Baby School exists so you can build your legacy. With high-level coaching and support from our like-minded community every step of the way.

Meet the experts that made New Baby School possible!

Inside the School, you’ll get access to the leading minds in infant care. Our team of experts has made it possible for us to offer the most in-depth training you’ll find in an online program of this kind. 

New Baby School is no ordinary program.

Inside, you’ll get the tools you need to become a bona fide expert while optimizing your business for growth.

—

From the moment you join, you’ll get access to our supportive Facebook community. Then every week for the next ten weeks, you’ll get a new educational module that you can work through in your own time.  

 

Every week, you’ll have the opportunity to join yours truly and our faculty experts for live Q&A. At the end of the program, you will participate in two pro bono cases and a multiple-choice test so you become a New Baby School Certified Parent Coach (0-12mos)

 

Become a Certified Parent Coach

 

Differentiate yourself from your competitors as an official New Baby School Certified Parent Coach. Set yourself apart as an expert with the most up-to-date, comprehensive training available to you right now.

—

Take a sneak peek inside our top-level curriculum...

WEEKS ONE TO FOUR

WEEKS FIVE & SIX

WEEKS SEVEN & EIGHT

—

Keep in mind that this is just a fraction of what you will get inside the program.

—

After twenty years in the business, I’ve assembled everything you need to know about newborn care. And I’ve hired a team of experts to plug the gaps.

 

And on the off chance you still have questions…

Get weekly live coaching with Q&A sessions from yours truly

 

Want to go even deeper? Every week, I’ll be available for live Q&A. These will be available on replay for those that can’t make it live. Our guest experts will be stepping in for live coaching sessions too.

It was eye opening, emotional, tough (in the good way), insanely informative, and meaningful. It was worth every penny and one of the best investments I have ever made. Everyone I have spoken to since taking the workshop has commented on how enthusiastic and confident I sound when talking about my future and where I fit in the birth world. Thank you from the bottom of my heart. I will be carrying your words of wisdom and encouragement with me for the rest of my journey.

Wilhelmina Quinn Weggler

Be an expert. Build your business.

Create your legacy.

INSTANTLY enroll in the program

And get immediate access to our community. PLUS weekly content dripped for the next 12 weeks.

—

  1. If you want to get your hands on all these amazing benefits and more, simply hit any of the unmissable buttons on this page.
     

  2. You’ll get whizzed to an application form where you can share why you applied to the program.
     

  3. Sit tight for 48 hours and we’ll let you know whether your application has been approved.
     

  4. Once you’ve received your confirmation, you’ll receive an email notification with a link to book an optional 15-min call to review any questions AND a link to sign up! 
     

  5. And just like that - you’re in!

A final note from yours truly...

—

Whatever happens now, I want you to know this:

 

You’ll often hear people peddling myths that the market is too saturated. But the reality is, there is no shortage of families craving gentle love and care. 

 

These families have their arms wide open to embrace your vision and guidance.

 

Right now, you might not have the capacity to serve more than one or two families. But once you make the pivot to consultant, your impact will increase alongside your business.

 

The fact you’ve made it to the end of the page tells me that you’re ready to take the next step. Even if it’s hard. Even if it takes work. 

 

And if you choose to take that next step today, I’ll be with you every step of the way.

 

xoxo Brandi

Build a life-changing consultancy with…

 

NEW BABY SCHOOL

Parent Coaching Certification

THE coaching school for ambitious infant professionals that want to grow their business beyond what’s expected.

—

Got questions about the program? We’ve got answers.

—

How long will this program take to complete

What happens if I can't make the live sessions?

What skills I need to have before I join the program?

Is there a money-back guarantee?

Is there an option to watch the course all in one go?

I'm hearing-impaired. Will I still be able to access the program?

Last chance to enroll in New Baby School and get access to ALL of these amazing features:

—

12 WEEKS OF DRIPPED EDUCATIONAL CONTENT

  • Week One: Foundations 101
  • Week Two: Sleep Tools for Parents and Baby (Zzzzzz!)
  • Week Three: Pro-Level Consults 
  • Week Four: Everything You Need to Know About Postpartum
  • Week Five: Marketing that Feels Oh-So-Good
  • Week Six: Close-Like-Wild Sales
  • Week Seven: Integration Week! 
  • Week Eight: Working with LGBTQ & BIPOC Families
  • Week Nine: Review + Consultations
  • Week Ten: Examinations (Don’t Worry, You Got This!)

PLUS

  • INSTANT ACCESS to our Facebook community

  • Weekly LIVE coaching with Brandi Jordan and our team of infant-care experts

  • More than 30 resources & handouts to help you implement what you learn

  • BECOME AN OFFICIAL New Baby School Certified Parent Coach

I cannot thank you enough for this program. I learned so much more than I could have imagined and I’m so excited to be finally setting off on this path. Producing this list in detail and completing my exam taught me a lot about what I already know and can be confident about offering and where I have room to grow next.

Claire Brisendine

My mindset and income has soared since! I highly recommend this as it will open your eyes to “why” and “what” si holding you back. I’ve come such a long way since and thankful for it.

Marisa Rodriguez